Mogućnost plasiranja proizvoda korištenjem vlastite distribucije

master's thesis

• Title (english): Possibility of Placing Products Using Own Distribution
• Author: Jelica Galina
• Mentor: Tomislav Rožić (mentor)
• Committee member: Kristijan Rogić (predsjednik povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2019-05-07, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Ovim radom analizirani su koji su bitni elementi troškova distribucije te važnost posrednika u distribuciji. Objasnit će se pojam distribucije detaljno analizirajući elemente koji utječu na oblikovanje distribucije i način nastupanja na tržištu. S ciljem analize vlastitog voznog parka pojasnit će se troškovi održavanja voznog parka. Na primjeru firme Moslavina voće d.o.o. koja posjeduje vlastitu proizvodnju i nastoji dalje distribuirati svoje proizvode, prikazat će se odnos troškova koristeći vanjske pružatelje prijevoznih usluga u odnosu na optimizaciju vlastitog voznog parka.

Abstract (english)

In this work, important elements of distribution expences have been analised as well as importance of middleman in distribution. Term of distribution will be explained through detailed analises of elements that impact the shaping of distribution and the way of performing on the market. With goal to analise own drive park, respectively, costs of maintenace will be explained. Over the example of company Moslavina voće d.o.o., which poseses it's own manufacure and trying to further distribute their products, the relation of expences will be shown using outsourceing of transportation service in regard to optimisation of their own drive park.

• Keywords: logistika; distribucija; vozni park; troškovi
• Keywords (english): logistics; distribution; fleet; costs
• Language: croatian
• URN:NBN: urn:nbn:hr:119:688195
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-05-30 15:12:00