Mogućnosti proširenja portfelja usluga logističkog operatera

master's thesis

• Title (english): Possibilities of Logistic Operator's Services Portfolio Enlargement
• Author: Domagoj Ružička
• Mentor: Ratko Stanković (mentor)
• Committee member: Jasmina Pašagić Škrinjar (predsjednik povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2018-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

U ovom radu razmotrene su mogućnosti proširenja portfelja usluga logističkog operatera, kao subjekta prometnog i gospodarskog sustava. U okviru studija slučaja tvrtke Kuehne & Nagel, analizirana je trenutna pozicija na domaćem tržištu, napravljena SWOT analiza te istražen potencijal tržišta. S tim u svezi, predložen je razvoj nove logističke usluge kojem bi se povećala prednost tvrtke. Također su formulirane projekcije daljnjeg poslovanja tvrtke.

Abstract (english)

This paper deals with the possibilities of enhancing the logistics service provider portfolio, as a subject of the traffic and economic system. Within the case study of Kuehne & Nagel, the current position on the national market was analyzed, SWOT analysis was developed and market potential explored. Furthermore, development of a new logistics service has been recommended in order to increase the company's market leadership.

• Keywords: logistički operater
• Language: croatian
• URN:NBN: urn:nbn:hr:119:255228
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-10-26 13:49:13