Primjena tehnologijskog menadžmenta i marketinga u vodećim hrvatskim telekomunikacijskim poduzećima

master's thesis

• Title (english): Integrating technological marketing and management: a case study in Croatian telecommunication companies
• Author: Marko Prugovečki
• Mentor: Marinko Jurčević (mentor)
• Committee member: Dragan Peraković (predsjednik povjerenstva)
• Committee member: Ivan Grgurević (član povjerenstva)
• Committee member: Štefica Mrvelj (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Independent chairs); (Chair of Transport Law and economics); Zagreb
• Defense date and country: 2015-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Tehnologijski menadžment i marketing predstavljaju nova posebna područja primjene klasičnih menadžerskih i marketinških tehnika, znanja i vještina. Ovo se istraživanje bavi proučavanjem primjene i značaja tehnologijskog menadžmenta i marketinga za vodeća hrvatska informacijska i komunikacijska poduzeća, s naglaskom na informacijsko-komunikacijsku tehnologiju te procese. Istraživanjem se pokazalo u kojoj su mjeri ispitanici zadovoljni sa korištenjem telekomunikacijskih usluga, te da operatori u Hrvatskoj u dovoljnoj mjeri koriste nove tehnologije, ali to čine manje i lošije u odnosu na operatore iz Europe.

Abstract (english)

Technology Management and Marketing are new special fields of application of classical management and marketing techniques, knowledge and skills. This research studies the application and importance of technology management and marketing for the leading Croatian information and communication companies, with an emphasis on information and communication technology and processes. The research has shown the extent to which respondents are satisfied with the use of telecommunications services and that operators in Croatia sufficiently using new technologies, but they do less in relation to operators from Europe.

• Keywords: tehnologijski marketing; informacijsko komunikacijski sustav; telekomunikacijske tvrtke; anketno istraživanje
• Keywords (english): technology marketing; information and communication system; telecommunications company; survey
• Language: croatian
• URN:NBN: urn:nbn:hr:119:207400
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Information and Communication Traffic; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2015-10-16 12:16:10