Uloga marketinških kanala u organiziranju transportnih lanaca

master's thesis

• Title (english): Role of Marketing Channels in Transport Chains Organization
• Author: Vedrana Mitić
• Mentor: Darko Babić (mentor)
• Committee member: Mario Šafran (predsjednik povjerenstva)
• Committee member: Ivona Bajor (član povjerenstva)
• Committee member: Anđelko Ščukanec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2017-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Pod distribucijskim ili marketinškim kanalom podrazumijeva se tijek proizvoda od proizvođača do krajnjeg potrošača. Transportni lanac čini niz međusobno i interesno povezanih karika te je redoslijed aktivnosti unaprijed određen. Da bi posao bio što bolje obavljen, te proizvod dostavljen do krajnjeg korisnika u što kraćem razdoblju za cijenu koja najbolje odgovara i prodavatelju i kupcu, sve karike transportnog lanca moraju biti sinkronizirane. U ovom diplomskom radu govorit će se o vrstama i... More funkcijama marketinških kanala te kako se one očituju u transportnom lancu. Definirat će se pojmovi transportnog lanca, fizičke distribucije, kanala distribucije, te marketinških kanala. Na temelju poznavanja obilježja marketinškog kanala i transportnog lanca očekuje se zaključak o ulozi tih kanala u samim lancima. Less

Abstract (english)

Under the distribution or marketing channels, the production of products from the producer to the final consumer is understood. The transport chain is a series of interrelated and interconnected links, and the order of activity is predetermined. To get the job done, product need to be delivered to the final customer as soon as possible for the price that corresponds to the seller and to the buyer and everything in transport chain need to be synchronised. In this master thesis, it will be... More discussed the types and functions of marketing channel and how they are reflected in the transport chain. Concepts of transport chain, physical distribution, distribution channels, and marketing channels will be defined. Based on the knowledge of market channel and transport network features, it is expected that the role of these channels in the chains is expected. Less

• Keywords: transportni lanac; fizička distribucija; kanali distribucije; marketing
• Keywords (english): transport chain; physical distribution; distribution channels; marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:119:593305
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-01-11 13:24:31