Određivanje lokacije distribucijskog centra kao element učinkovitog poslovanja tvrtke: studija slučaja Nike Inc.

undergraduate thesis

• Title (english): Location Determination of Distribution Center as an Element of Company Business Effectiveness: Case Study Nike, Inc.
• Author: Ana Marija Sedlić
• Mentor: Tomislav Rožić (mentor)
• Committee member: Tomislav-Josip Mlinarić (predsjednik povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Committee member: Nikolina Brnjac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Intelligent Transport Systems); Zagreb
• Defense date and country: 2016-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Predmet rada su robno-transportni centar te modeli i kriteriji koji utječu na odluku o izboru njihove lokacije. Cilj rada je naglasiti važnost lokacije distribucijskih centara za učinkovito poslovanje poduzeća. Navedeni kriteriji za izbor lokacije koristiti će se kao podloga za određivanje lokacije distribucijskog centra u Europi na primjeru tvrtke Nike Inc. Odabir lokacije distribucijskog centra opisat će se s aspekta kapaciteta, operativnog poslovanja i strateškog poslovanja distribucijskog centra.
Rad je podijeljen u tri osnovne cjeline,a to su uvod, razrada koja je detaljno obrađena u četiri poglavlja te zaključak. Prvo i drugo poglavlje detaljno je razrađeno kako bi se ostvarila podloga za razumijevanje i lakše shvaćanje nadolazeće tematike. Slijedeće poglavlje razrađuje način odabira lokacije na području Europe te se navode idealne pozicije za distribucijske centre, odnosno zone. Zadnje poglavlje razrade usklađuje teorijska saznanja i primjer iz prakse.
U pripremi rada koristila se stručna literatura kako bi se što vjerodostojnije približila i objasnila promatrana tema. Kako bi se tema što više približila i pojednostavila u izradi rada korišteno je mnoštvo slika, tablica i grafikona.

Abstract (english)

The main subject of this paper are distribution centers, models and criteria which are used for deterimination of location selection. Throught this paper it is emphasized the importance of location selection for company business effectiveness. Additionally, determine criteria for location selection will be used as the basic for determining distribution center in Europe by analyzing Nike,Inc. and their own distribution center. Location selection will be described from aspect of capacity, operating business and strategic business of distribution center.
Furthermore, the paper is devided into three big units: introduction, elaboration and conclusion which are all additionally devided into six chapters. First and second chapter is elaborate din order to create base for better and easier understanding of upcoming topic. Next chapter elaborates location determination in Europe and states examples of ideal position for distribution center. Last chapter combines theoretical knowledge and the case study.
In order to fully explaine observed topic paper includes variety of professional literature. Also, paper includes lots of pictures, tables and charts which are designed in order to simplify understanding of text.

• Keywords: robno-transportni centar; lokacija; Europa; transportna infrastruktura; pristup tržištu; distribucijski centar Nike
• Keywords (english): distribution center; location; Europe; transport infrastructure; market access; Nike
• Language: croatian
• URN:NBN: urn:nbn:hr:119:677076
• Study programme: Title: Intelligent Transport Systems and Logistics; specializations in: Intelligent Transport Systems, Logistics; Course: Logistics; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-10-19 14:55:54