master's thesis
Technology marketing in the traffic system in such world and European companies

Petar Stjepanović (2015)
Sveučilište u Zagrebu
Fakultet prometnih znanosti
Samostalne katedre
Katedra za pravo i ekonomiku prometa
Metadata
TitleTehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki
AuthorPetar Stjepanović
Mentor(s)Marinko Jurčević (thesis advisor)
Abstract
Tehnologijski marketing u prometnom sustavu ima za cilj i svrhu pružiti korisniku, nekom određenom subjektu (tvrtki), određeni proizvod i/ili uslugu, koristeći pritom visoku tehnologiju informacijskog i komunikacijskog prometa, te na taj naćin upotpunjujući proces ponude i potražnje na današnjem, suvremenom tržištu. Rezultati, kao sastavni dio diplomskoga rada, anketnog upitnika na primjerima tvrtki Republike Hrvatske, Europe i svijeta, dali su pozitivne i učinkovite odgovore, odnosno rješenja, što znači, kako i u kojoj mjeri pojedine tvrtke posluju na ponuđenome tržištu, te koje dijelove vlastitog, suradničkog i drugog poslovanja trebaju mijenjati, tj. koji segmenti, kao npr. područje korištenja visoko tehnologijskog marketinga, odnos prema zaposlenicima, te očuvanje okoliša i održivi razvoj, su primorani poboljšati ili unaprijediti, kako bi bili jednostavnije i brže dostupni i prihvatljivi postojećim, pa naravno i potencijalnim korisnicima.
Keywordstechnology marketing transport and traffic system information and communication traffic transport and traffic companies survey
Parallel title (English)Technology marketing in the traffic system in such world and European companies
Committee MembersMarinko Jurčević
Dragan Peraković
Ivan Grgurević
Štefica Mrvelj
GranterSveučilište u Zagrebu
Fakultet prometnih znanosti
Lower level organizational unitsSamostalne katedre
Katedra za pravo i ekonomiku prometa
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineTECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Study programme typeuniversity
Study levelgraduate
Study programmeRoad Transport, Railway Transport, Water Transport, Air Transport, Postal Transport, Information and Communications Traffic, Urban Transport
Academic title abbreviationmag. ing. traff.
Genremaster's thesis
Language Croatian
Defense date2015-07-07
Parallel abstract (English)
Technology marketing in the transport system with the aim and the purpose to provide, to a certain entity (company), a specific product and/or service, using high-tech information and communication traffic, and thus completes the process of supply and demand on today, the modern market. Results, as an integral part of graduate work, the questionnaire on examples of the Croatian companies, Europe and the world, given the positive and effective responses and solutions, which means, how and to what extent the individual companies operating in the offeree market, and which parts of their own, collaborative and other operations should be changed, i.e. the segments, such as area of using high technology marketing, relationship with employees, and the preservation of the environment and sustainable development, are forced to improve or enhance, in order to be easily and quickly accessible and acceptable to existing, but of course potential users.
Parallel keywords (Croatian)tehnologijski marketing prometni sustav informacijsko komunikacijski promet prometne tvrtke anketno istraživanje
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:119:651253
CommitterMojca Brenko-Puzak