Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki

master's thesis

• Title (english): Technology marketing in the traffic system in such world and European companies
• Author: Petar Stjepanović
• Mentor: Marinko Jurčević (mentor)
• Committee member: Dragan Peraković (predsjednik povjerenstva)
• Committee member: Ivan Grgurević (član povjerenstva)
• Committee member: Štefica Mrvelj (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Independent chairs); (Chair of Transport Law and economics); Zagreb
• Defense date and country: 2015-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Tehnologijski marketing u prometnom sustavu ima za cilj i svrhu pružiti korisniku, nekom određenom subjektu (tvrtki), određeni proizvod i/ili uslugu, koristeći pritom visoku tehnologiju informacijskog i komunikacijskog prometa, te na taj naćin upotpunjujući proces ponude i potražnje na današnjem, suvremenom tržištu. Rezultati, kao sastavni dio diplomskoga rada, anketnog upitnika na primjerima tvrtki Republike Hrvatske, Europe i svijeta, dali su pozitivne i učinkovite odgovore, odnosno rješenja, što znači, kako i u kojoj mjeri pojedine tvrtke posluju na ponuđenome tržištu, te koje dijelove vlastitog, suradničkog i drugog poslovanja trebaju mijenjati, tj. koji segmenti, kao npr. područje korištenja visoko tehnologijskog marketinga, odnos prema zaposlenicima, te očuvanje okoliša i održivi razvoj, su primorani poboljšati ili unaprijediti, kako bi bili jednostavnije i brže dostupni i prihvatljivi postojećim, pa naravno i potencijalnim korisnicima.

Abstract (english)

Technology marketing in the transport system with the aim and the purpose to provide, to a certain entity (company), a specific product and/or service, using high-tech information and communication traffic, and thus completes the process of supply and demand on today, the modern market. Results, as an integral part of graduate work, the questionnaire on examples of the Croatian companies, Europe and the world, given the positive and effective responses and solutions, which means, how and to what extent the individual companies operating in the offeree market, and which parts of their own, collaborative and other operations should be changed, i.e. the segments, such as area of using high technology marketing, relationship with employees, and the preservation of the environment and sustainable development, are forced to improve or enhance, in order to be easily and quickly accessible and acceptable to existing, but of course potential users.

• Keywords: tehnologijski marketing; prometni sustav; informacijsko komunikacijski promet; prometne tvrtke; anketno istraživanje
• Keywords (english): technology marketing; transport and traffic system; information and communication traffic; transport and traffic companies; survey
• Language: croatian
• URN:NBN: urn:nbn:hr:119:651253
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Information and Communication Traffic; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2015-10-16 12:08:30