Mobilni terminalni uređaji kao element mobilnog marketinga

undergraduate thesis

• Title (english): Mobile Terminal Devices as an Element of Mobile Marketing
• Author: Mario Tupek
• Mentor: Siniša Husnjak (mentor)
• Committee member: Dragan Peraković (predsjednik povjerenstva)
• Committee member: Ivan Cvitić (član povjerenstva)
• Committee member: Marko Periša (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Information and Communications Traffic); Zagreb
• Defense date and country: 2018-12-11, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Mobilni terminalni uređaji predstavljaju veliki korak pri ulasku u mobilni marketing, osobito za tvrtke koje djeluju na područjima njihovih interesnih skupina korisnika. Jednostavnost korištenja takvih uređaja omogućila je osobniju komunikaciju marketinškog svijeta prema potencijalnim potrošačima. Korištenjem različitih strategija mobilnog marketinga moguće je odvojiti određene korisnike u skupine kako bi im se prikazivao prilagođen sadržaj. U radu su opisane razne strategije i mogućnosti mobilnog marketinga koje su nastale zbog ubrzanog rasta tehnologije mobilnih terminalnih uređaja. Također su jasno objašnjene prednosti i nedostatci određenih strategija u mobilnom marketingu te kako one utječu na ponašanje korisnika. Osim toga, detaljnije su opisane karakteristike mobilnih aplikacija vodećih društvenih mreža te s kakvim sve dostupnim informacija smiju raspolagati za što bolji odnos s korisnicima.

Abstract (english)

Mobile terminal devices represent a major step while entering mobile marketing, especially for companies operating in the areas of their user's interest groups. The ease of use of such devices has enabled a more personal communication of the marketing world towards potential customers. By using different mobile marketing strategies, it is possible to separate certain users into groups to whom custom content will be displayed. The paper describes various strategies and opportunities of mobile marketing that have been created due to the accelerated growth of technology in mobile terminal devices. Also, it clearly describes advantages and disadvantages of certain mobile marketing strategies and how they affect the user's behavior. In addition, the characteristics of mobile applications of leading social networks are described in more detail way and with what kind of available information can they dispose for the best possible relationship with the users.

• Keywords: mobilni terminalni uređaj; mobilni marketing; ponašanje korisnika; aplikacija društvene mreže; pronalaženje korisnika
• Keywords (english): mobile terminal device; mobile marketing; user behavior; social media application; user targeting
• Language: croatian
• URN:NBN: urn:nbn:hr:119:093526
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Information and Communication Traffic; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-02-04 12:24:30