Organizacija transportne logistike za potrebe e-trgovine

master's thesis

• Title (english): Organisation of Transport Logistics for E-commerce
• Author: Jasmin Brkić
• Mentor: Mario Šafran (mentor)
• Committee member: Kristijan Rogić (predsjednik povjerenstva)
• Committee member: Veselko Protega (član povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2017-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

U ovom radu obrađuje se pojam elektroničke trgovine, koja predstavlja sve značajniju i unosniju komponentu cjelokupne trgovine u novom digitalnom dobu, a koja će zahtijevati novi menadžerski pristup i nove marketinške strategije. Kupovanje putem Interneta danas je najbrži i često najjeftiniji način kupovine nekog proizvoda, a omogućilo je pojavu virtualnih prodavaonica i novog, virtualnog tržišta koje ne poznaje granice. Posebno se istražuju strategije razvoja transportne logistike u Republici Hrvatskoj za potrebe elektroničkog poslovanja i elektroničke trgovine. Cilj rada je upoznati se s načinom na koji se odvija elektronička trgovina, njezinim trgovinskim aktivnostima, načinima prodaje i logističkim izazovima. Rad predstavlja pregled dostignute razvojne razine transportne logistike u sklopu elektroničke trgovine u Hrvatskoj i u svijetu, a ima za cilj i ukazati na glavne daljnje razvojne smjernice elektroničke trgovine u budućnosti.

Abstract (english)

In this paper it's about e-commerce which is more and more important part of whole commerce in this digital era and one that will need new managerial approach and marketing strategies. Nowadays, buying over Internet is the fastest and cheapest way to buy some product. Because of that there is lots of virtual shops and virtual market without limits. For e-commerce and e-business needs in Republic of Croatia, transport logistics is particularly explored. Purpose of this paper is for better understanding of e-commerce, trade activities, ways of selling and logistics challenges. Also, review of achieved level of transport logistics development within e-commerce in Croatia and rest of the world and aims to point out the main further development guidelines of electronic commerce in the future.

• Keywords: e-trgovina; transportna logistika; digitalno doba
• Keywords (english): e-commerce; transport logistics; digital era
• Language: croatian
• URN:NBN: urn:nbn:hr:119:019514
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-10-18 13:47:37