Upravljanje dobavljačima kozmetičkih proizvoda

master's thesis

• Title (english): Managing suppliers of beauty products
• Author: Marija Rogić
• Mentor: Ratko Stanković (mentor)
• Committee member: Kristijan Rogić (predsjednik povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Upravljanje dobavljačima ključan je aspekt u lancu opskrbe kozmetičkih proizvoda. To
podrazumijeva procese planiranja, odabira, ocjenjivanja i održavanja odnosa s dobavljačima kako
bi se osigurala pravovremena isporuka visokokvalitetnih proizvoda po konkurentnim cijenama.
Uspješno upravljanje dobavljačima omogućava povećanje operativne učinkovitosti, smanjenje
troškova i poboljšanje zadovoljstva kupaca. U ovom radu analizira se poslovanje tvrtke Aroma,
specijalizirane za uvoz i maloprodaju parfema putem web stranice. Fokus je na primjeni
višekriterijske analize za odabir dobavljača korištenjem AHP metode u alatu Expert Choice. Glavni
kriteriji za analizu obuhvatit će kvalitetu proizvoda, pouzdanost isporuke, cijenu, fleksibilnost
dobavljača te lokalizaciju i logističke kapacitete. Na temelju rezultata analize, bit će predložene
optimizacije u procesu upravljanja dobavljačima, s ciljem povećanja operativne učinkovitosti i
zadovoljstva kupaca.

Abstract (english)

Supplier management is a key aspect of the supply chain in the cosmetics industry. It
encompasses planning, selecting, evaluating, and maintaining relationships with suppliers to
ensure the timely delivery of high-quality products at competitive prices. Effective supplier
management enables increased operational efficiency, cost reduction, and improved customer
satisfaction. This paper analyzes the operations of Aroma, a company specializing in importing
and retailing perfumes through its website. The focus is on applying multi-criteria analysis for
supplier selection using the AHP method within the Expert Choice software. The main criteria for
the analysis will include product quality, delivery reliability, price, supplier flexibility, localization,
and logistics capabilities. Based on the results of the analysis, suggestions for optimizing the
supplier management process will be proposed, to enhance operational efficiency and customer
satisfaction.

• Keywords: upravljanje dobavljačima; AHP analiza; višekriterijsko odlučivanje; optimizacija
• Keywords (english): supplier management; AHP analysis; multi-criteria decision-making; optimization
• Language: croatian
• URN:NBN: urn:nbn:hr:119:685138
• Study programme: Title: Intelligent Transportation Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka prometa (sveučilišni/a magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-12-05 13:10:08