Analiza sadržajem obogaćene komunikacijske usluge u Application-to-Person poslovnoj elektroničkoj komunikaciji

master's thesis

• Title (english): Analysis of Rich Communication Services in Application-to-Person Business Electronic Communication
• Author: Kristian Fabrični
• Mentor: Dragan Peraković (mentor)
• Committee member: Marko Periša (predsjednik povjerenstva)
• Committee member: Ivan Cvitić (član povjerenstva)
• Committee member: Ivan Grgurević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Information and Communications Traffic); Zagreb
• Defense date and country: 2023-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Razvojem elektroničkog poslovanja i informacijskih sustava došlo je do potrebe za elektroničkom poslovnom komunikacijom između krajnjih korisnika i poslovnih subjekata koje se danas naziva Application-to-Person - A2P poslovna elektronička komunikacija. Kako zahtjevi korisnika obuhvaćaju jednostavnost i intuitivnost korištenja sadržajem obogaćenih komunikacijskih usluga razvile su se OTT instant messaging usluge koje ispunjavaju te zahtjeve što je i poduzećima omogućilo veći doseg, više interakcija i bolje korisničko iskustvo te u konačnici bolju kompetitivnost na tržištu te veće prihode. S obzirom da mrežni telekom operatori, većinu svojih prihoda temelje na SMS A2P usluzi, javlja se opasnost od velikih gubitaka pa se tome doskočilo razvojem usluge koja ima funkcionalnosti SMS i OTT instant messaging usluga. Ta usluga se naziva usluga slanja sadržajem obogaćenih poruka (engl. Rich Communication Service - RCS). Tema ovog rada je analizirati primjenu RCS usluge u poslovnoj elektroničkoj komunikaciji tj. A2P RCS gdje su očekivani rezultati rada sustavan prikaz prednosti i mana RCS P2P i A2P usluge, analiza provedenog anketnog istraživanja te prijedlog poboljšanja sustava.

Abstract (english)

The electronic business and information systems development created need for electronic business communication between endusers and companies, which is called application-to-person (A2P). As user requirements include simplicity and intuitiveness of using enriched communication services, OTT instant messaging services have been developed that meet these requirements, which also enabled companies to have greater reach, more interactions and a better user experience, and ultimately better competitiveness on the market and higher revenues. Given that telecom network operators base most of their income on the SMS A2P service, there is a danger of large loss of income, so this was addressed by developing a service that has the functionality of SMS and OTT instant messaging services. This service is called Rich Communication Service - RCS. The topic of this master thesis is to analyze the application of RCS service in business electronic communication, i.e. A2P RCS, where the expected results of the work are a systematic presentation of the advantages and disadvantages of RCS P2P and A2P services, an analysis of the conducted survey and a proposal to improve the system.

• Keywords: elektronička komunikacija; person-to-person; poslovna elektronička komunikacija; application-to-person; sadržajem obogaćena komunikacijska usluga; usluga kratkih poruka; over-the-top; instant messaging
• Keywords (english): electronic communication; person-to-person; business electronic communication; application-to-person; rich communication service; short message service; over-the-top; instant messaging
• Language: croatian
• URN:NBN: urn:nbn:hr:119:199121
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Road Traffic and Transport; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-03 13:37:31