Optimizacija procesa prijevozne logistike modelom segmentacije kupaca

master's thesis

• Title (english): Transport Logistics Process Optimization by Customer Segmentation Model
• Author: Fran Vidović
• Mentor: Mario Šafran (mentor)
• Committee member: Kristijan Rogić (predsjednik povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2022-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Prijevozna logistika predstavlja znanstvenu disciplinu i stručnu djelatnost koja se bavi organizacijom i optimizacijom prijevoza robe, a cilj joj je ispunjenje zahtjeva kupaca uz najmanje troškove. Zbog ispunjenja rastućih zahtjeva kupaca i zadržavanja konkurentnosti na tržištu, poduzeća su primorana optimizirati procese prijevozne logistike s ciljem što učinkovitijeg korištenja prijevoznih i ljudskih resursa, uz visoku razinu pružene usluge. Ovaj rad istražuje mogućnosti optimizacije procesa prijevozne logistike na primjeru konkretne tvrtke, distributera pića, modelom segmentacije kupaca koja kupce dijeli u kategorije na temelju njihove vrijednosti za tvrtku. Segmentacija je izrađena na temelju podataka o narudžbama kupaca kroz promatrani period dobivenih od tvrtke te se u radu prikazuje utjecaj navedene segmentacije na aktivnosti prijevozne logistike i distribucije robe, odnosno organizaciju dnevnih transportnih procesa tvrtke.

Abstract (english)

Transport logistics is a scientific discipline and professional activity that deals with the organisation and optimisation of the transportation of goods. Its goal is to fulfill customer needs at the lowest costs. In order to meet the customers growing demands and maintain competitiveness in the market, companies are forced to optimise transport logistics processes with the aim of using transport and human resources as efficiently as possible, while providing high level of service. This thesis investigates the possibilities of optimising the transport logistics processes in the case of a beverage distributor company, using a customer segmentation model that categorises customers based on their value to the company. The segmentation is based on customer orders data for the observed period, obtained from the company. Thesis shows the impact of the mentioned segmentation on the activities of transport logistics and distribution of goods, i.e. the organisation of the company's daily transport processes.

• Keywords: prijevozna logistika; distribucija pića; narudžbe kupaca; segmentacija kupaca
• Keywords (english): transport logistics; beverage distribution; customer orders; customer segmentation
• Language: croatian
• URN:NBN: urn:nbn:hr:119:819260
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-12-09 17:22:34