SalesForce razvojna platforma u okruženju e-poslovanja

master's thesis

• Title (english): SalesForce as a Development Platform in e-Business Environment
• Author: Matija Manojlović
• Mentor: Marko Periša (mentor)
• Committee member: Dragan Peraković (predsjednik povjerenstva)
• Committee member: Ivan Cvitić (član povjerenstva)
• Committee member: Ivan Grgurević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Information and Communications Traffic); Zagreb
• Defense date and country: 2021-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Salesforce platforma omogućava korisnicima efikasnije izvođenje poslovnih procesa, ponajviše u području Customer Relationship Management-a. Kao jedan od ključnih dijelova elektroničkog poslovanja, može biti korištena u raznim modelima poslovanja. Za potrebe ovog rada, analizirane su mogućnosti Salesforce platforme u svrhu definiranja prijedloga elektroničkog poslovanja temeljenog na navedenoj platformi. Razrađeni su standardni i prilagođeni objekti te načini na koji se oni povezuju u svrhu što bolje prezentacije informacija krajnjim korisnicima. S aspekta sigurnosti informacija na Salesforce platformi, analizirana je svrha profila i uloga. Detaljno su opisani automatizirani procesi koji osiguravaju efikasnost poslovanja te smanjenje ljudske pogreške. Na temelju obrađenih informacija, predložen je Business to Customer model elektroničkog poslovanja koji se temelji na Salesforce platformi. Istraženi su budući trendovi koje Salesforce donosi zajedno s elektroničkom trgovinom. :

Abstract (english)

The Salesforce platform enables users to perform business processes more efficiently, especially in the area of Customer Relationship Management. As one of the key parts of e-Business it can be used in various business models. For the purpose of this paper, the capabilities of the Salesforce platform are analyzed in order to define e-Business proposal based on the Salesforce platform. Standard and custom objects and their possible relationships are investigated in order to better present the information to end users. From the aspect of data security on Salesforce, the purpose of profile and roles have been analyzed. Automated processes that ensure the business efficiency and reduce the human error are described in detail. Based on the processed data, a proposition of Business to Customer model based on Salesforce platform was proposed. The future trends that Salesforce brings ogether with e-Commerce have been explored.

• Keywords: Salesforce; elektronička trgovina; automatizacija; Customer Relationship Management
• Keywords (english): Salesforce; e-Commerce; automatization; Customer Relationship Management
• Language: croatian
• URN:NBN: urn:nbn:hr:119:602830
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Road Traffic and Transport; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-25 14:47:32