Planiranje opskrbnog lanca primjenom dropshipping modela distribucije

master's thesis

• Title (english): Supply Chain Planning Using Dropshipping Distribution Model
• Author: Josip Luka Pišković
• Mentor: Zvonko Kavran (mentor)
• Mentor: Katarina Mostarac (komentor)
• Committee member: Ivona Bajor (predsjednik povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Committee member: Kristijan Rogić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Postal Transport); Zagreb
• Defense date and country: 2020-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

U ovom radu se obrađuje dropshipping model distribucije, njegova implementacija u logistici i opskrbnim lancima. Opisuju se rastući trendovi e-trgovine u EU kao i marketing koji je vrlo bitan za postavljanje poslovanja koje se temelji na dropshipping modelu distribucije na tržište. Prikazati će se djelovanje klasičnog opskrbnog lanca u usporedbi sa opskrbnim lancem koji se temelji na dropshipping modelu distribucije te istaknuti prednosti i nedostatke oba lanca te prikazati zašto je dropshipping model distribucije neizbježan u budućnosti.

Abstract (english)

This paper deals with the dropshipping distribution model, its implementation in logistics and supply chains. It describes the growing trends of e-commerce in the EU as well as marketing which is very important for setting up a business based on a dropshipping distribution model on the market. The operation of a classic supply chain compared to a supply chain based on a dropshipping distribution model will be presented, highlighting the advantages and disadvantages of both chains and showing why a dropshipping distribution model is inevitable in the future.

• Keywords: dropshipping; e-trgovina; marketing; klasični opskrbni lanac
• Keywords (english): dropshipping; e-commerce; marketing; classic supply chain
• Language: croatian
• URN:NBN: urn:nbn:hr:119:296631
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-17 10:09:37