Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije

master's thesis

• Title (english): Demand Forecasting for New Products-Case Study
• Author: Martin Furda
• Mentor: Kristijan Rogić (mentor)
• Committee member: Ratko Stanković (predsjednik povjerenstva)
• Committee member: Tomislav Rožić (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2020-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Plasiranje novih proizvoda na tržište jedan je od ključnih elemenata kojima tvrtke osiguravaju svoju poziciju na tržištu, a samim time pokušavaju ostvariti konkurentsku prednost. Prilikom plasiranja novih proizvoda na tržište javlja se potreba za predviđanjem potražnje u svrhu optimizacije proizvodnih, a samim time i distributivnih procesa. Najčešće korišteni pristup prilikom predviđanja potražnje za novim proizvodima je kvalitativni pristup. On se oslanja na intuiciju i iskustvo prognostičara. U ovom radu prikazat će se kompleksnost predviđanja potražnje za novim proizvodima, a to se odnosi na prikupljanje i obradu podataka, donošenje odluka, uključivanja svih relevantnih sudionika procesa radi prikupljanja i dijeljenja informacija te utjecaj predviđanja potražnje na organizaciju ili funkcioniranje lanca opskrbe. U radu će se koristiti podaci i informacije dobivene od tvrtke L'Oreal Adria Balkan u svrhu prikaza utjecaja predviđanja za novim proizvodima na funkcioniranje lanca opskrbe.

Abstract (english)

Placing new products on the market is one of the key elements by which companies secure their position and they seek to gain a competitive advantage on the market. When placing new products on the market, there is a need to anticipate forecasting for the purpose of optimizing production and therefore distribution processes. The most commonly used approach to demand forecasting for new products is a qualitative approach. He draws on the intuition and experience of the forecasters. This paper will outline the complexity of demand forecast for new products, relating to data collection and processing, decision making, the involvement of all relevant process participants to gather and share information, and the impact of demand forecasting on the organization or functioning of the supply chain. This paper will use the data and information provided by L'Oreal Adria Balkan to demonstrate the impact of new product forecasts on supply chain functioning.

• Keywords: predviđanje potražnje; novi proizvod; lanac opskrbe; tok informacija
• Keywords (english): demand forecasting; new product; supply chain; information flow
• Language: croatian
• URN:NBN: urn:nbn:hr:119:120965
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-29 11:13:09