Usporedba organizacijske strukture niskotarifnih i tradicionalnih zračnih prijevoznika

undergraduate thesis

• Title (english): Comparison of the Organizational Structure of Low-Cost and Traditional Airlines
• Author: Matej Muža
• Mentor: Ružica Škurla Babić (mentor)
• Committee member: Andrija Vidović (predsjednik povjerenstva)
• Committee member: Maja Ozmec-Ban (član povjerenstva)
• Committee member: Sanja Steiner (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Air Transport); Zagreb
• Defense date and country: 2020-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Air Traffic

Abstract

Zračni prijevoznici diljem svijeta moraju kontinuirano pratiti i prilagođavati se tržišnim promjenama kako bi opstali u jakom konkurentskom okružju. Nakon deregulacije i liberalizacije tržišta zračni promet se počinje mijenjati što uvelike utječe na zračne prijevoznike te njihov model i način poslovanja. Na tržištu zračnog prometa mogu se naći različiti modeli poslovanja kojima je primarna zadaća zadovoljiti potrebama svojih putnika, a ponajprije se tu radi o tradicionalnim i niskotarifnim zračnim prijevoznicima. U početku su se ta dva modela znatno razlikovala no razne tržišne promjene dovode do stvaranja hibridnog modela koji sadržava pojedine karakteristike od oba navedena modela. Samim time, kako bi zračni prijevoznik mogao efikasno poslovati potrebno je kontinuirano oblikovati organizacijsku strukturu koja će biti spremna u potpunosti udovoljiti zahtjevima svojih putnika te pritom stvoriti preduvjete za uspješno poslovanje. Različite vrste organizacijskih struktura pokazuju raspodjelu poslova u odnosu na broj zaposlenih i način suradnje koji će imati najbolju učinkovitost.

Abstract (english)

Airlines around the world need to continuously monitor and adapt to market changes in order to survive in a strong competitive environment. After the deregulation and liberalization of the market, air transport is beginning to change, which greatly affects airlines and their model and way of doing business. In the air transport market, one can find various business models whose primary task is to meet the needs of its passengers, and primarily these are traditional and low-cost airlines. Initially, the two models differed significantly, but various market changes lead to the creation of a hybrid model that contains certain characteristics of both models. Therefore, in order for the airline to operate efficiently, it is necessary to continuously form an organizational structure that will be ready to fully meet the requirements of its passengers, while generating as much revenue as possible. Different types of organizational structures show the distribution of jobs in relation to the number of employees and the way of cooperation that will have the best efficiency.

• Keywords: zračni prijevoznik; poslovni model; tradicionalni zračni prijevoznici; niskotarifni zračni prijevoznici; organizacijska struktura; menadžment
• Keywords (english): airline; business model; traditional airlines; low-cost airlines; organizational structure; management
• Language: croatian
• URN:NBN: urn:nbn:hr:119:191005
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Road Traffic and Transport; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-27 10:41:41