Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse

master's thesis

• Title (english): Supply Chain Risk Management - Case Study
• Author: Tihomir Brcko
• Mentor: Kristijan Rogić (mentor)
• Committee member: Ratko Stanković (predsjednik povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2020-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Rizik predstavlja mogućnost ishoda koji je drugačiji od očekivanog gdje rezultat može biti bolji ili lošiji od očekivanog. Najčešće se promatra kao potencijalna šteta koja proizlazi iz događa koji nisu predvidivi, a javljaju se zbog nemogućnosti predviđanja budućnosti gdje čak i uz analize i modele predviđanja postoji određena nesigurnost. Kako bi se umanjio značaj utjecaja rizika na lanac opskrbe, rizicima je potrebno upravljati kroz aktivnosti prepoznavanja rizika, analize rizika i odabira... More odgovora na rizik. Rizici potražnje u lancu opskrbe značajni su te mogu proizlaziti iz operacija unutar lanca opskrbe, ali i okoline u slučajevima kada vanjski utjecaji djeluju na promjenu potražnje za proizvodom ili uslugom. Rizicima potražnje u opskrbnom lancu moguće je upravljati kroz aktivnosti prodaje poput promotivnih aktivnosti i popusta te kroz upravljanje aktivnostima unutar lanca opskrbe. U aktivnosti kojima je moguće djelovati na rizike potražnje ubrajaju se predviđanje potražnje, planiranje proizvodnje, upravljanje zalihama, planiranje transporta i drugo. Cilj upravljanja rizicima potražnje u lancu opskrbe je osiguranje stabilnosti i kontinuiteta poslovanja, zadržavanje tržišnog udjela, povećanje zadovoljstva kupaca i racionalizacija troškova zaliha i transporta robe. Less

Abstract (english)

Risk represents the possibility of an outcome that is different than expected, where the outcome may be better or worse than expected. It is most often seen as potential damage arising from events that are not predictable, and occur due to the impossibility of predicting the future, where even with analyzes and forecasting models there is some uncertainty. In order to reduce the significance of the impact of risk on the supply chain, risks need to be managed through risk identification,... More risk analysis and risk response selection activities. Supply chain supply risks are significant and may arise from operations within the supply chain, but also from the environment in cases where external influences affect the change in demand for a product or service. Supply chain demand risks can be managed through sales activities such as promotional activities and discounts, and through the management of activities within the supply chain. Activities that can manage demand risks include demand forecasting, production planning, inventory management, transportation planning and more. The goal of supply chain demand risk management is to ensure stability and business continuity, maintaining market share, increase customer satisfaction and rationalize the cost of inventory and transportation. Less

• Keywords: upravljanje rizikom; potražnja; opskrbni lanac
• Keywords (english): risk management; demand; supply chain
• Language: croatian
• URN:NBN: urn:nbn:hr:119:937779
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-19 10:00:52