Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja

master's thesis

• Title (english): Application of Strategic Management in Logistics Decision Making
• Author: Karmen Kolar
• Mentor: Marinko Jurčević (mentor)
• Committee member: Darko Babić (predsjednik povjerenstva)
• Committee member: Bia Mandžuka (član povjerenstva)
• Committee member: Ivona Bajor (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Independent chairs); (Chair of Transport Law and economics); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Strateški menadžment je kontinuirani proces koji neprestano traje u poduzeću bez obzira što neke aktivnosti dolaze više a neke manje do izražaja u određenom trenutku. Menadžeri u procesu strateškog menadžmenta započinju s analizom okoline i nastavljaju postavljati organizacijska usmjerenja, formuliranje i implementaciju određene strategije kako njenu kontrolu tako i evaluaciju postojeće strategije. Značajke strateškog menadžmenta u diplomskom radu pojasnit će se, na način na koji se on kreira, ostvarujući izabrane ciljeve uz pomoć vizije i misije. Osim značajki strateškog menadžmenta, prikazane i analizirane su i temeljne funkcije menadžmenta, načini logističkog odlučivanja te mogućnosti primjene funkcija menadžmenta u logistici na primjeru prehrambene kompanije Atlantic Grupe d.d. Analizirajući kompaniju Atlantic Grupa d.d. zaključeno je da kompanija precizno primjenjuje strateški menadžment u vlastitom poslovanju u funkciji logističkog odlučivanja na način pomnog isticanja vlastitih robnih marki, opsežnim aktivnostima, prvom inovacijom uvođenja robota u novoizgrađeni logistički centar, tehnologijama i nadasve optimalno korištenim resursima.

Abstract (english)

Strategic management is a continuous process in a company, with various activities being in focus in different time. In the strategic management process, managers start with environment analysis that is followed by organizational orientation, formulation and implementation of a specific strategy and finally its evaluation. In this master thesis, features of strategic management, and how it is created based on mission and vision, are going to be explained. Basic management functions, principles of decision-making in logistics and models of implementation of management functions in logistics in Atlantic Grupa are to be explained. The analysis of Atlantic Grupa has led to the conclusion that the company is dedicated to implement the strategic management in the logistics decision-making function with precision, and does that by carefully asserting its products, with broad range of activities, introducing innovations such as a transport robot in newly built logistics center, technology and, above all, by optimal use of resources.

• Keywords: strateški menadžment; manadžment; logističko odlučivanje
• Keywords (english): strategic management; management; decision-making
• Language: croatian
• URN:NBN: urn:nbn:hr:119:763790
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-11-07 11:20:23