Analiza trendova ostvarivanja dodatnih prihoda zračnih prijevoznika

master's thesis

• Title (english): Analysis of Trends in Airline Ancillary Revenues
• Author: Vinko Konta
• Mentor: Ružica Škurla Babić (mentor)
• Committee member: Andrija Vidović (predsjednik povjerenstva)
• Committee member: Maja Modrić (član povjerenstva)
• Committee member: Sanja Steiner (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Air Transport); Zagreb
• Defense date and country: 2018-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Air Traffic

Abstract

Dodatni prihod zračnih prijevoznika je trend koji je u posljednjih nekoliko godina doživio neočekivani brzi rast. Ti se dodatni prihodi manifestiraju kroz brojne i razne usluge koje nude zrakoplovne kompanije, a koji nisu rezultat izravne ili neizravne prodaje karata. Prema stručnim podacima i istraživanjima, vidljivo je kako dodatni prihodi imaju sve veći značaj za zrakoplovne kompanije, ali i kako zrakoplovne kompanije postaju sve inovativnije u generiranju istih. U radu su analizirani i klasificirani proizvodi i usluge koji se smatraju dodatnim prihodima zračnih prijevoznika i predstavljene su prognoze razvoja ostvarivanja dodatnih prihoda u ukupnim prihodima zračnih prijevoznika.

Abstract (english)

Airlane ancillary revenue is a trend that has experienced an unexpected rapid growth over the past few years. These additional revenues are manifested through various services offered by airlines, whose revenues are not the result of direct or indirect sale of tickets. According to expert data and research, it is evident that ancillary revenues are gaining momentum for airlines and that airlines are becoming more innovative in generating them. The paper analyzes and classifies products and services that are considered ancillary revenue for air carriers and presents forecasts of developing ancillary revenues in airline industry.

• Keywords: prihodi; dodatni prihodi; zračni prijevoznici; trendovi
• Keywords (english): revenues; ancillary revenue; air carriers; trends
• Language: croatian
• URN:NBN: urn:nbn:hr:119:403728
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Air Traffic and Transport; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-11-26 14:37:50