Analiza korištenja platformi za prijevoz na poziv u cestovnom prometu

master's thesis

• Title (english): Ride-Hailing Platforms Usage Analysis in Road Transport
• Author: Stjepan Reiter
• Mentor: Marko Ševrović (mentor)
• Committee member: Davor Brčić (predsjednik povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Committee member: Kristijan Rogić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Urban Transport); Zagreb
• Defense date and country: 2018-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Uber je tvrtka za transportnu mrežu koja je promijenila izgled javnog prijevoza, a način funkcioniranja platforme ove vrste je izrazito jednostavan te je upravo u tome i njegova prednost. Uber se koristi znanošću o podacima kako bi analizirao kratkoročne i dugoročne učinke preraspodjele cijena na kupce, a cijena prenapona značajno utječe na stopu potražnje, dok dugoročna upotreba može biti ključ za zadržavanje ili gubitak kupaca. Uber može omogućiti više alternativnih izbora za vožnju automobilom jer je Uber obično jeftiniji od taksija, a nudi sličnu uslugu. Transportni sustav je u današnje vrijeme suočen sa sve većom potražnjom prijevoza, a ova potreba za povećanjem mobilnosti, što nadovezuje i prijevoznu potražnju, s prostornom, energetskom, ekološkom i ekonomskom racionalnosti zahtijeva i novi pristup u rješavanju urbanih transportnih problema.

Abstract (english)

Uber is a transport network company that has changed the look of public transport, and the way of operating this platform is extremely simple and that's exactly what its advantage is. Uber uses data knowledge to analyze the short-term and long-term effects of price redistribution to customers, and the price of surcharges significantly influences demand, while long-term use may be key to customer retention or loss. Uber can provide more alternative car driving choices because Uber is usually cheaper than a taxi and offers a similar service. The transport system is facing ever increasing demand for transportation today, and this need to increase mobility, which is complementary to transport demand, with spatial, energy, ecological and economic rationality, also requires a new approach to addressing urban transport problems.

• Keywords: Uber; transportni sustav; mobilnost
• Keywords (english): Uber; transport system; mobility
• Language: croatian
• URN:NBN: urn:nbn:hr:119:466242
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-10-16 14:03:05