Mogućnosti primjene QR kodova u funkciji mobilnog poslovanja

master's thesis

• Title (english): Possibilities of Applying QR Codes in the Function of Mobile Business
• Author: Žarko Ćurić
• Mentor: Marko Periša (mentor)
• Committee member: Dragan Peraković (predsjednik povjerenstva)
• Committee member: Siniša Husnjak (član povjerenstva)
• Committee member: Ivan Grgurević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Information and Communications Traffic); Zagreb
• Defense date and country: 2017-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Elektroničko poslovanje je razmjena proizvoda, usluga i novca između kupaca i poslovnih partnera preko informacijsko-komunikacijske mreţe koristeći terminalne uređaje. Elektroničko poslovanje nudi mnoge prednosti u odnosu na tradicionalno poslovanje, a razvilo se pojavom interneta i informacijskih sustava. Kratko je opisan poslovni model B2C, budući se on koristi kod mobilnog plaćanja upotrebom QR koda, a opisane su i neke od metoda plaćanja mobilnog elektroničkog poslovanja: kartično... More poslovanje, mobilno plaćanje pomoću NFC tehnologije, mobilno plaćanje pomoću SMS poruka, mobilno plaćanje pomoću bluetooth tehnologije. Naglasak ovog rada je na primjeni QR kodova u mobilnom plaćanju, pa su se navele opće odrednice o QR kodovima, povijest nastanka, vrste i primjena QR kodova kako bi se dobila cjelokupna slika o toj tehnologiji. Provedena je anketa o korištenju usluga mobilnog elektroničkog poslovanja kako bi se analiziralo korisničko iskustvo ispitanika. Iz ankete se pokušalo saznati zašto ispitanici koriste/ne koriste te usluge, a naglasak je opet bio na QR kodovima, koliko ljudi znaju o njima, da li ih koriste i koliko često. U radu je napravljena analiza trenutnih mogućnosti plaćanja u svrhu mobilnog poslovanja te će se istraţiti mogućnosti primjene QR koda u tu svrhu. Na osnovu prikupljenih spoznaja napravljen je prijedlog arhitekture sustava u svrhu učinkovitijeg mobilnog poslovanja primjenom QR koda. Less

Abstract (english)

Electronic business is the exchange of products, services and money between customers and business partners through the information and communication network using terminal devices and offering many advantages over traditional business, and has emerged with the emergence of Internet and information systems. A business model B2C is briefly described, as it is used in mobile payment using QR code and some of the methods of payment for mobile electronic business are described: card... More business, mobile payment via NFC technology, mobile payment via SMS, mobile payment via bluetooth technology. The focus of this paper was on applying QR codes in mobile payment, and the general guidelines for QR codes, the history of creation, the type and the application of QR codes were provided to obtain a complete picture of this technology. A survey was conducted on the use of mobile electronic business services to analyze user experience of respondents. The survey tried to find out why the respondents used / did not use these services, and the emphasis was again on QR codes, how many people know about them, did they use it and how often. The paper will analyze the current payment options for mobile business and explore the possibilities of applying QR code for that purpose. Based on the collected knowledge, a system architecture proposal will be made for the purpose of more efficient mobile business using QR code. Less

• Keywords: elektroničko poslovanje; metode plaćanja mobilnog elektroničkog poslovanja; QR kodovi; analiza korisničkog iskustva
• Keywords (english): electronic business; payment methods for mobile electronic business; QR codes; user experience analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:119:875230
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Information and Communication Traffic; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-12-21 17:57:21