Pregled strategija i smjernica razvoja poštanskih operatora

master's thesis

• Title (english): Review of Strategies and Directives for Development of Postal Operators
• Author: Monika Barišić
• Mentor: Tomislav Kljak (mentor)
• Committee member: Zvonko Kavran (predsjednik povjerenstva)
• Committee member: Jasna Blašković Zavada (član povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Postal Transport); Zagreb
• Defense date and country: 2017-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Postal and Telecommunications Traffic

Abstract

Davatelji poštanskih usluga suočeni su s novim trendovima u poštanskoj djelatnosti. Pojavom novih tehnologija dolazi do pada ukupnog broja pismovnih pošiljaka, stoga su davatelji poštanskih usluga primorani inovirati poštanske usluge, ali s tim dolazi i do pojave novih usluga kao što su paketomati, hibridna pošta, online plaćanja, digitalizacija dostave pošiljaka i sl. UvoĎenjem i automatizacijom novih usluga dolazi i do viška radne snage, stoga je pošta duţna obaviti optimizaciju svojih kapaciteta, kako bi racionalizirala i optimizirala što bolje svoje poslovanje. Digitalizacijom usluga dolazi i do promjene navika potrošača i pojave e-trgovine. Stoga potrošači zahtijevaju pouzdanu i besplatnu dostavu, isporuku na mjesta koja njima vremenski i prostorno odgovaraju, jednostavnost povrata i reklamacija i sl. Promjenom navika korisnika, davatelji poštanskih usluga nastoje strateški optimizirati svoje poslovanje kako bi u budućnosti odgovorili na potrebe trţišta.

Abstract (english)

Postal service providers are faced with new trends in postal activity. With the arrival of new technologies falls total number of mail items, so the postal service providers are forced to innovate the postal service, but comes to the emergence of new services such as postal station, hybrid mail, online payment, digitizing the delivery of consignments. By implementing and automating the new service comes to redundancy, so the post office shall perform the optimization of its capacity, in order to rationalize and optimize better their business. Digitizing service comes to changing habits of consumers and the emergence of e-commerce. Therefore, consumers require reliable and free delivery, delivery to places that are timely and spatially fit, ease of return and reclamation, etc. By changing user habits, postal service providers try to strategically optimize their business to meet market needs in the future.

• Keywords: strateški razvoj; poštanske usluge; e-trgovina; optimizacija; logistika
• Keywords (english): strategic development; postal services; e-commerce; optimization; logistics
• Language: croatian
• URN:NBN: urn:nbn:hr:119:411553
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Postal Traffic; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-11-03 11:38:24