master's thesis
Organization of the Distribution of New Cars in Europe with Regard to the Croatian Market

Ana Dejak (2016)
Sveučilište u Zagrebu
Fakultet prometnih znanosti
Inteligentni transportni sustavi i logistika
Zavod za transportnu logistiku
Metadata
TitleOrganizacija distribucije novih automobila na području Europe s osvrtom na hrvatsko tržište
AuthorAna Dejak
Mentor(s)Darko Babić (thesis advisor)
Abstract
Distribucija je prijenos dobara od mjesta proizvodnje do mjesta potrošnje, odnosno od proizvođača do krajnjeg korisnika uz minimalne troškove procesa, s ciljem da roba bude u pravo vrijeme na pravom mjestu. Radi visoke konkurentnosti na tržištu automobilima, postoji potreba za što efikasnijim i učinkovitijim distribucijskim strategijama. Ovaj diplomski rad pridonosi razumijevanju distribuccije te uloge posrednika u suvremenom sustavu prijevoza automobila. Premda u Hrvatskoj nema razvijene proizvodnje i montaže automobila, već je dulje prisutna proizvodnja autodijelova te distribucija automobila i autodijelova. U radu je objašnjeno funkcioniranje tokova distribucije automobila u Europi, kako funkcionira tržišni marketing u RH te načini poslovanja najvećih hrvatskih distributera automobila.
Keywordsdistribution car logistics finished vehicle logistics car dealers commercial marketing
Parallel title (English)Organization of the Distribution of New Cars in Europe with Regard to the Croatian Market
Committee MembersDarko Babić (committee chairperson)
Kristijan Rogić (committee member)
Ratko Stanković (committee member)
Mario Šafran (committee member)
GranterSveučilište u Zagrebu
Fakultet prometnih znanosti
Lower level organizational unitsInteligentni transportni sustavi i logistika
Zavod za transportnu logistiku
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineTECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Study programme typeuniversity
Study levelgraduate
Study programmeIntelligent Transport Systems and Logistics
Academic title abbreviationmag. ing. traff.
Genremaster's thesis
Language Croatian
Defense date2016-09-27
Parallel abstract (English)
Distribution is the transfer of goods from point of manufacture to it's final destination, that is from the producer to the end user with minimal costs of the process, with the aim that the goods are in the right time and the right place. Due to high competition in the car maket, there is a need for more efficient and effective distribution strategies. This thesis contributes to the understanding of the distribution and the role of intermediaries in the modern system of transportation of cars. Although Croatia has no developed manufacturing and assembly of cars, there is longer present production of car parts and distribution of cars and car parts. In this paper is explained the functioning of the flow distribution of cars in Europe, how the commercial marketing in the Republic of Croatia works and methods of operation of the biggest Croatian car dealer.
Parallel keywords (Croatian)distribucija logistika automobila FVL distributeri automobila tržišni marketing
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:119:336782
CommitterMojca Brenko-Puzak