Organizacija distribucije novih automobila na području Europe s osvrtom na hrvatsko tržište

master's thesis

• Title (english): Organization of the Distribution of New Cars in Europe with Regard to the Croatian Market
• Author: Ana Dejak
• Mentor: Darko Babić (mentor)
• Committee member: Kristijan Rogić (predsjednik povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2016-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Distribucija je prijenos dobara od mjesta proizvodnje do mjesta potrošnje, odnosno od proizvođača do krajnjeg korisnika uz minimalne troškove procesa, s ciljem da roba bude u pravo vrijeme na pravom mjestu. Radi visoke konkurentnosti na tržištu automobilima, postoji potreba za što efikasnijim i učinkovitijim distribucijskim strategijama. Ovaj diplomski rad pridonosi razumijevanju distribuccije te uloge posrednika u suvremenom sustavu prijevoza automobila. Premda u Hrvatskoj nema razvijene proizvodnje i montaže automobila, već je dulje prisutna proizvodnja autodijelova te distribucija automobila i autodijelova. U radu je objašnjeno funkcioniranje tokova distribucije automobila u Europi, kako funkcionira tržišni marketing u RH te načini poslovanja najvećih hrvatskih distributera automobila.

Abstract (english)

Distribution is the transfer of goods from point of manufacture to it's final destination, that is from the producer to the end user with minimal costs of the process, with the aim that the goods are in the right time and the right place. Due to high competition in the car maket, there is a need for more efficient and effective distribution strategies. This thesis contributes to the understanding of the distribution and the role of intermediaries in the modern system of transportation of cars. Although Croatia has no developed manufacturing and assembly of cars, there is longer present production of car parts and distribution of cars and car parts. In this paper is explained the functioning of the flow distribution of cars in Europe, how the commercial marketing in the Republic of Croatia works and methods of operation of the biggest Croatian car dealer.

• Keywords: distribucija; logistika automobila; FVL; distributeri automobila; tržišni marketing
• Keywords (english): distribution; car logistics; finished vehicle logistics; car dealers; commercial marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:119:336782
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-10-25 11:05:57