Utjecaj zrakoplovnih nesreća na potražnju za zračnim prijevozom

master's thesis

• Title (english): The Impact of Aviation Accidents on Air Transport Demand
• Author: Ana Maria Projić
• Mentor: Maja Ozmec-Ban (mentor)
• Committee member: Ružica Škurla Babić (predsjednik povjerenstva)
• Committee member: Andrija Vidović (član povjerenstva)
• Committee member: Matija Bračić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Air Transport); Zagreb
• Defense date and country: 2024-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Air Traffic

Abstract

U ovom diplomskom radu istražen je utjecaj zrakoplovnih nesreća na industriju
zračnog prometa, s posebnim naglaskom na samu potražnju za zračnim prijevozom.
U radu je pružen pregled značajnih zrakoplovnih nesreća koje su na individualni način
utjecale na određene promjene u regulativi u pogledu same sigurnosti zračnog
prometa. Istraženo je kako marketing zračnog prijevoznika utječe na poslovanje i
promjene u potražnji za prijevozom te koliku ulogu ima povjerenje putnika u zračnog
prijevoznika kada je u pitanju potražnja za zračnim prijevozom nakon zrakoplovne
nesreće. Prikazan je utjecaj kretanja potražnje na ekonomiku poslovanja zračnog
prijevoznika, kao i reakcije putnika i javnosti nakon nesreće. Rad naglašava važnost
dobro razvijenog sustava upravljanja krizom da bi se što manje osjetile posljedice
nesreće, kao i važnost marketinga i odnosa s javnošću za osiguravanje povratka
povjerenja u zračnog prijevoznika, te konstantna ulaganja u obuku osoblja i tehnologiju
koja će poboljšati sigurnost zračnog prometa.

Abstract (english)

This thesis examines the impact that aviation accidents have on the air transport
industry, with a particular focus on the air travel demand. The paper provides an
overview of significant aviation accidents that have individually influenced certain
changes in regulations regarding safety in air transport. It analyzes how airline
marketing affects business operations and changes in air transport demand, as well
as the role that passenger trust in the airline plays in air transport demand after an
aviation accident. The impact of demand trends on the airline's business economics is
presented, along with the reactions of passengers and the public following an accident.
The paper highlights the importance of a well-developed crisis management system to
minimize the consequences of an accident, as well as the importance of marketing and
public relations in ensuring the restoration of trust in the airline and the need for
constant investments in staff training and technology to improve air transport safety.

• Keywords: zrakoplovna nesreća; potražnja; zračni prijevoznik; marketing; sigurnost
• Keywords (english): aviation accident; demand; airline; marketing; safety
• Language: croatian
• URN:NBN: urn:nbn:hr:119:968703
• Study programme: Title: Transport; specializations in: Road Transport, Rail Transport, Water Transport, Air Transport, Postal Transport, Information and Communication Traffic, Urban Transport; Course: Road Transport; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka prometa (sveučilišni/a magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-12-05 13:40:24