Analiza distrakcije vozača reklamnim sadržajima

undergraduate thesis

• Title (english): Analysis of Driver Distraction Caused by Advertising
• Author: Petra Deranja
• Mentor: Dario Babić (mentor)
• Committee member: Darko Babić (predsjednik povjerenstva)
• Committee member: Mario Fiolić (član povjerenstva)
• Committee member: Željko Šarić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Traffic Signalling); Zagreb
• Defense date and country: 2024-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Road and Rail Transport

Abstract

Distrakcija vozača obuhvaća sve aktivnosti ili događaje koji odvraćaju pažnju vozača tijekom
vožnje te jedan od rastućih problema u području sigurnosti cestovnog prometa. Raznovrsni
elementi unutar i izvan vozila poput događaja, objekata, uređaja ili osoba mogu odvući
vozačevu pažnju, smanjiti koncentraciju i posljedično ugroziti sigurnost u prometu. Najčešće i
najopasnije distrakcije tijekom vožnje uključuju korištenje mobilnog telefona, razne uređaje u
vozilu poput navigacijskih sustava ili radija, razgovore s putnicima u vozilu, kao i reklamne
panoe uz cestu. Reklamni sadržaji uz cestu su dizajnirani tako da privlače pažnju sudionika u
prometu, te zbog toga prvenstveno izazivaju vizualne distrakcije. Cilj ovog rada je istražiti na
koji način različiti reklamni sadržaji uz ceste mogu utjecati na ponašanje vozača, a samim time
i na ukupnu sigurnost cestovnog prometa.

Abstract (english)

Driver distraction includes all activities or events that divert the driver's attention while driving
and is one of the growing problems in the field of road traffic safety. Various elements inside
and outside the vehicle such as events, objects, devices or people can distract the driver's
attention, reduce concentration and consequently endanger traffic safety. The most common
and dangerous distractions while driving include the use of a mobile phone, various devices in
the vehicle such as navigation systems or radios, conversations with passengers in the vehicle,
as well as billboards on the side of the road. Roadside advertising is designed to attract the
attention of road users, and therefore primarily causes visual distractions. The aim of this paper
is to investigate how different roadside advertising content can influence driver behavior and
thus the overall safety of road traffic.

• Keywords: distrakcija; vozač; reklamni sadržaj uz cestu; sigurnost cestovnog prometa
• Keywords (english): distraction; driver; roadside advertising; road traffic safety
• Language: croatian
• URN:NBN: urn:nbn:hr:119:484478
• Study programme: Title: Transport; specializations in: Road Transport, Rail Transport, Water Transport, Air Transport, Postal Transport, Information and Communication Traffic, Urban Transport; Course: Road Transport; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-21 11:50:22