Razvoj konkurentske prednosti kroz učinkovito upravljanje ljudskim potencijalima

master's thesis

• Title (english): Development of Competitive Advantage through Effective Human Resource Management
• Author: Annamaria Barišić
• Mentor: Bia Mandžuka (mentor)
• Committee member: Marinko Jurčević (predsjednik povjerenstva)
• Committee member: Diana Božić (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Independent chairs); (Chair of Transport Law and economics); Zagreb
• Defense date and country: 2024-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Upravljanje ljudskim potencijalima nerazdvojni je segment u povećanju uspješnosti logističkih poduzeća. Prilikom planiranja svoje poslovne strategije, poduzeće mora uzeti u obzir sadašnje ljudske potencijale te, ako je potrebno, započeti sa zapošljavanjem i potragom za novim ili razvojem i školovanjem trenutnih zaposlenika. Činjenica je kako se zbog neprestanog ekonomskog razvoja razvijaju i želje logističkih poduzeća za što učinkovitijom uslugom, što upućuje na zaključak da je stalna optimizacija strategija neophodna. Cilj je osigurati da dovoljan broj zaposlenika s odgovarajućim kvalifikacijama bude dostupan u pravo vrijeme i na pravom mjestu. Diplomski rad istražuje trenutne strategije i izazove s obzirom na radnu kulturu i upravljanje ljudskim potencijalima u skladišnim odjela poduzeća Lidl Hrvatska. Adekvatnom brigom o zaposlenicima brže se ostvaruju ciljevi poduzeća te na taj način omogućuje njegovo isticanje na ionako prenatrpanom tržištu. Cilj je analizirati na koji način poduzeće nastoji zadržati i razvijati skladišne zaposlenike s ciljem ostvarivanja konkurentske prednosti.

Abstract (english)

Human resource management is an inseparable segment in increasing the performance of logistics companies. When planning its business strategy, the company must take into account the current human potential and, if necessary, start recruiting and searching for new employees or developing and training current ones. It is a fact that due to constant economic development, the demands of logistics companies for the most efficient service are also developing, which leads to the conclusion that constant optimization of strategies is necessary. The goal is to ensure that a sufficient number of employees with appropriate qualifications are available at the right time and in the right place. The master's thesis investigates current strategies and challenges with regard to work culture and human resources management in the warehouse department of Lidl Hrvatska. By taking adequate care of employees, the company's goals are achieved more quickly and thus enabling it to stand out in an already overcrowded market. The goal is to analyze how the company tries to retain and develop warehouse employees with the aim of achieving a competitive advantage.

• Keywords: upravljanje ljudskim potencijalima; razvoj; konkurentska prednost
• Keywords (english): human resources management; development; competitive advantage
• Language: croatian
• URN:NBN: urn:nbn:hr:119:692921
• Study programme: Title: Intelligent Transportation Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka prometa (sveučilišni/a magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-19 12:27:47