Analiza utjecaja ljudskih potencijala u logističkoj tvrtki s prijedlogom poboljšanja

master's thesis

• Title (english): Analysis of the impact of human resources in a logistics company and a proposal for improvements
• Author: Luka Širić
• Mentor: Marinko Jurčević (mentor)
• Committee member: Ivona Bajor (predsjednik povjerenstva)
• Committee member: Bia Mandžuka (član povjerenstva)
• Committee member: Tomislav Rožić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Independent chairs); (Chair of Transport Law and economics); Zagreb
• Defense date and country: 2021-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Ljudski potencijali imaju iznimnu važnost za uspjeh svake organizacije, a posebno velikih tvrtki. Ljudskom faktoru u novije vrijeme se daje veliki značaj i nizom istraživanja dokazuje se povezanost gospodarske uspješnosti i obrazovanja djelatnika. Cilj svake tvrtke je ostvarenje profita što uključuje povećanje produktivnosti, sniženje proizvodnih troškova, povećanje konkurentnosti i učinkovitosti djelatnika. Ukoliko poduzeće, odnosno menadžment nije sposobno motivirati zaposlene kako bi se zajedničkim snagama ostvarili zadani ciljevi, poduzeće smanjuje svoju konkurentnost na tržištu, a samim time i vrijednost poduzeća je manja. Kako bi menadžment motivirao i zainteresirao svoje djelatnike koristi razne tehnike u upravljanju ljudskim potencijalima. Tvrtka Rail Cargo Logistics je izvrstan primjer kontinuiranog rada i ulaganja u ljudske potencijale. Kroz ulaganja i rad sa zaposlenicima tvrtka ostvaruje brojne prednosti i postiže visoku konkurentnost na tržištu logističkih usluga.

Abstract (english)

Human resources have tremendous importance for the success of any organization, especially for large companies. In recent times, the human factor has been given great importance and number of studies have proven the connection between economic performance and employee education. The goal of every company is to make a profit which includes increasing productivity, lowering production costs, increasing competitiveness and employee efficiency. If the company or management is not able to motivate employees to achieve the set goals together, the company reduces its competitiveness in the market, and thus the value of the company is lower. In order to motivate and interest its employees, management uses various techniques in human resources management. Rail Cargo Logistics is an excellent example of continuous work and investment in human resources. Through investments and work with employees, the company achieves numerous advantages and achieves high competitiveness in the logistics services market.

• Keywords: ljudski potencijali; motivacijske tehnike; menadžment; selekcija
• Keywords (english): human resoruces; motivation techniques; management; selection
• Language: croatian
• URN:NBN: urn:nbn:hr:119:757781
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-26 14:11:13