Prikupljanje podataka metodama ankete za istraživanja u cestovnom prometu

master's thesis

• Title (english): Data Collection by Survey Methods for Road Traffic Research
• Author: Artur Kalin
• Mentor: Danijela Barić (mentor)
• Committee member: Dubravka Hozjan (predsjednik povjerenstva)
• Committee member: Luka Novačko (član povjerenstva)
• Committee member: Rajko Horvat (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Road Transport); Zagreb
• Defense date and country: 2021-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Road and Rail Transport

Abstract

Odabir najprikladnije metode prikupljanja podataka u najvećoj mjeri ovisi o potrebnim ulaznim podatcima za istraživanje, a svaka metoda zahtjeva detaljni pristup izradi strukture ankete, kao i pomno odabranu strategiju uzorkovanja. Prikupljanje podataka metodom ankete jedna je od najučestalijih metoda za prikupljanja informacija od ispitanika. U cestovnom prometu anketa ima važnu ulogu jer može prikupiti podatke ispitanika i dati uvid i stavove korisnika prometnog sustava, osoba koje generiraju prometnu potražnju, o tematici i problematici koja se istražuje. Modernizacijom i digitalizacijom cijelog svijeta ovakva metoda prikupljanja podataka postala je i digitalna, odnosno anketni upitnik moguće je ispuniti na internetu putem digitalnih medija na raznim mrežnim stranicama te je takav trend unaprijedio pristupačnost ove metode. Anketu je potrebno koncipirati, uzimajući u obzir niz elemenata koji opisuju samu anketu, njenu strukturu te voditi se stručnom literaturom i pravilima ukoliko je cilj napraviti anketu kojoj je za krajnji cilj dobiti efikasne odgovore ispitanika. Svrha istraživanja u diplomskom radu jest detaljno analizirati metodu ankete i utvrditi mogućnosti njezine primjenu u ovisnosti o specifičnim područjima istraživanja u cestovnom prometu. Cilj istraživanja jest na konkretnom praktičnom primjeru problema u cestovnom prometu provjeriti primjenjivost predložene primjene metode ankete, odnosno utvrditi stavove i mišljenja ispitanika o cestovnom prometu u Republici Hrvatskoj, ali i o sigurnosti cestovnog prometa u Republici Hrvatskoj te utvrditi postoji li zavisnost digitalnog marketinga, sigurnosti cestovnog prometa te korisnika prometnog sustava. Na temelju online ankete testirana je spomenuta problematika te su interpretirani rezultati.

Abstract (english)

The selection of the most appropriate method of data collection largely depends on the input data required for the survey research, and each method requires a detailed approach to the design of the survey structure, as well as a carefully selected sampling strategy. Survey data collection is one of the most common methods for collecting information from respondents. In road traffic, the survey has an important role because it can collect data from respondents and provide insight and views of users of the transport system, persons who generate traffic demand, on the topics and issues that are being investigate. With the modernization and digitalization of the whole world, this method of data collection has become digital, in the other words the survey questionnaire can be filled out on the Internet through digital media on various websites, and such a trend has improved the accessibility of this method. The survey needs to be conceive, taking into account a number of elements that describe the survey itself, its structure and guide it with scientific literature and rules if the goal is to make a survey in which the ultimate goal is to get effective answers from respondents. The purpose of the research in this master thesis is to analyse in detail the survey method and determine the possibilities of its application depending on the specific areas of road traffic research. The aim of the research is to check the applicability of the proposed application of the survey method on a concrete practical example of a problem in road traffic, i.e. to determine the attitudes and opinions of respondents on road traffic in the Republic of Croatia but also on road traffic safety in the Republic of Croatia and to determine if there is a dependence of digital marketing, road safety and users of the transport system. Based on the online survey, the mentioned issues were tested and the results were interpreted.

• Keywords: anketa; cestovni promet; sigurnost cestovnog prometa; digitalni marketing
• Keywords (english): survey; road traffic; road traffic safety; digital marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:119:300590
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Road Traffic and Transport; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-21 09:45:05