Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika

undergraduate thesis

• Title (english): Adjustments of the Basic Strategic Model of European Low-cost Airlines
• Author: Matija Knežević
• Mentor: Ružica Škurla Babić (mentor)
• Committee member: Andrija Vidović (predsjednik povjerenstva)
• Committee member: Maja Ozmec-Ban (član povjerenstva)
• Committee member: Matija Bračić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Air Transport); Zagreb
• Defense date and country: 2021-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Air Traffic

Abstract

Pojava prvih niskotarifnih zračnih prijevoznika u Europi krajem 80-tih godina prošlog stoljeća stvorila je preduvjete za stvaranje modernog zračnog prometa. Osnivanjem brojnih niskotarifnih prijevoznika, uz prethodno poznate kompanije poput Ryanair-a i EasyJet-a, stvoreno je konkurentno tržište. Zračni prijevoznici bili su primorani razviti nove modele poslovanja kako bi se uspješno plasirali kao vodeći prijevoznici putnika u Europi. Hibridni model poslovanja, stvoren kombinacijom konvencionalnog i niskotarifnog modela, pokazuje se kao savršeni primjer. U radu se detaljno opisuju razvoj hibridnog modela te prijevoznici koji su prihvatili isti model poslovanja s orijentiranošću na Europsko tržište. Također, objašnjene su osnovne razlike između klasičnih niskotarifnih i hibridnih zračnih prijevoznika.

Abstract (english)

With the appearance of the first low-cost airlines companies in Europe in the late 1980s, it created the preconditions for the creation of modern air transport. By establishing a number of low-cost carriers, alongside previously well-known brands such as Ryanair and EasyJet, it has created a competitive market. Certain carriers have been forced to develop new business models in order to successfully market themselves as Europe’s leading passenger carriers. A hybrid business model, created by a combination of a conventional and a low-cost model, proves to be a perfect example. The paper describes in detail the development of the hybrid model and the carriers that have adopted the same business model with a focus on the European market. Also, the basic differences between classic low-cost and hybrid airlines are explained as well.

• Keywords: niskotarifni zračni prijevoznici; hibridni model; hibridni zračni prijevoznici; konvencionalni zračni prijevoznici
• Keywords (english): low-cost airlines; hybrid model; hybrid airlines; conventional airlines
• Language: croatian
• URN:NBN: urn:nbn:hr:119:982051
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Road Traffic and Transport; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-19 13:15:48