Analiza opskrbnog lanca u vinskoj industriji

master's thesis

• Title (english): Analysis Of The Supply Chain in The Wine Industry
• Author: Ivan Kralj
• Mentor: Kristijan Rogić (mentor)
• Committee member: Darko Babić (predsjednik povjerenstva)
• Committee member: Ratko Stanković (član povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2015-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Suvremena logistika pokušava naći rješenja kako poboljšati efikasnost opskrbnih lanaca, pa tako i opskrbnih lanaca unutar vinske industrije. Kroz rad će se, preko uvodnih definiranja ključnih pojmova, prikazati elementi opskrbnog lanca vinske industrije, strategije upravljanja istim, analizirat će se tri kategorije subjekata koji sudjeluju u lancu opskrbe na području Republike Hrvatske, ukazati na njihove razlike te na kraju ukazati na pojedina područja gdje ima potencijala za optimizaciju i poboljšanje poslovanja. Obzirom da je vinsko tržište u Hrvatskoj relativno malo, te da vino prolazi dugotrajan put od uzgoja grožđa do čaše, prostora za veće promjene trenutnog stanja nema, stoga je koncentracija na manjim uštedama i idejnim planovima koji će se moći iskoristiti u budućnosti.

Abstract (english)

Modern logistics is trying to find solutions to improve the efficiency of supply chains, including the supply chains of the wine industry. This work has purpose to define key terms in supply chain in general, to show the elements of the supply chain of the wine industry, the management strategies of supply chains. There will be analysed three categories of subjects involved in the supply chain on the Croatian market, focused to point out their differences and finally to point out specific areas which have the potential to optimize and improve business performance. Since the wine market in Croatia is relatively small, and that the wine goes a lengthy way from growing the grapes to the glass, possibilities for major changes to the current situation are very limited, so the focus will be on small savings and preliminary plans which could be realized in the future.

• Keywords: opskrbni lanac; vinska industrija; distribucija; logistika; optimizacija
• Keywords (english): Supply Chain; Wine Industry; Distribution; Logistics; Optimization
• Language: croatian
• URN:NBN: urn:nbn:hr:119:614278
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2015-10-06 12:36:13