Strategija upravljanja potražnjom u oskrbnom lancu

master's thesis

• Title (english): Demand Mangement Strategies in Supply Chain
• Author: Antonija Rukavina
• Mentor: Kristijan Rogić (mentor)
• Committee member: Ratko Stanković (predsjednik povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Committee member: Mario Šafran (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Intelligent Transport Systems and Logistics); (Department of Transport Logistics); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Intelligent Transport Systems and Logistics

Abstract

Tema diplomskog rada su strategije upravljanja potražnjom opskrbnog lanca, njihove karakteristike, prednosti i nedostaci. U radu su izdvojeni glavni pojmovi vezani za opskrbni lanac i strategije upravljanja potražnjom. Nabrojani su glavni elementi opskrbnog lanca te njegove faze i ciklusi. Izdvojene su dvije osnove strategije, pull i push strategija. Izvršena je detaljno objašnjavanje svake od strategija. Naveden su primjeri kada i kako uvesti koju strategiju u poslovanje tvrtke. Analizirana je i strategija kojom posluje hrvatska tvrtka, Jamnica plus d.o.o.

Abstract (english)

The subject matter in this paper are strategis, their characteristics, advantages and disadvantages. This paper outline the main terms related to supply chain and strategies based on demand in the supply chain.The main elements of the supply chain and its cycles and phases are also outlined. There are two basics strategies, pull and push strategies. Each od them are also performed. There are listed examples when and how introduce into the enterprise business.

• Keywords: opskrbni lanac; strategije upravljanja potražnjom; pull strategija; push strategija
• Keywords (english): suplly chain; strategies based on demand in the supply chain; pull strategy; push strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:119:366522
• Study programme: Title: Intelligent Transport Systems and Logistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-01-31 08:59:42