Analiza korektivnih mjera u procesu upravljanja kapacitetima zrakoplova

master's thesis

• Title (english): Analysis of Airline Revenue Management Process Corrective Measures
• Author: Antun Rajnović
• Mentor: Ružica Škurla Babić (mentor)
• Committee member: Andrija Vidović (predsjednik povjerenstva)
• Committee member: Matija Bračić (član povjerenstva)
• Committee member: Stanislav Pavlin (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Air Transport); Zagreb
• Defense date and country: 2018-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Air Traffic

Abstract

Povećanje ukupnog prihoda na letu zračni prijevoznici postižu upravljajući prihodima kroz proces upravljanja kapacitetima zrakoplova. Upravljanje kapacitetima nekada se obavljalo manualno, no razvojem tehnologije upravljanje kapacitetima preuzimaju sofisticirani računalni programi koji su gotovo u potpunosti automatizirali cijeli proces. Cjelokupni sustav upravljanja kapacitetima sastoji se od pet jednako važnih elementa: predviđanja potražnje, kontrole raspoloživih sjedala, planiranja prekapacitiranosti, očuvanja integriteta prihoda i određivanja cijena. Zadatak upravljanja kapacitetima je alocirati sjedala po klasama prijevoza. Računalni programi rade alokaciju kapaciteta na temelju povijesnih podataka o popunjenosti zrakoplova na liniji, a za izračun zaštitnih limita po klasama prijevoza koriste određene matematičke modele. Računalni programi upravljanja kapacitetima zrakoplova prate kretanje popunjavanja kapaciteta zrakoplova, te u slučaju neuobičajenih situacija punjenja kapaciteta obavještavaju analitičara upravljanja kapacitetima o nepravilnostima. Analitičari upravljanja kapacitetima u tim situacijama poduzimaju određene korektivne mjere kako bi maksimizirali prihode na letu.

Abstract (english)

Airlines are trying to increase their total revenue through the aircraft capacity management process. Capacity management used to be handled manually but because of the technology development sophisticated computer programs have taken over capacity management and almost completely automated the entire process. Capacity management system consists of five equally important elements: demand forecast, seat occupancy control, overbooking planning, revenue integrity and pricing. The task of capacity management is to allocate seats by class of transport. Computer programs utilize capacity allocation based on the historical data of cabin load factor and for the calculation of protection limits certain mathematical model are used. Revenue management computer programs monitor the movement of the booking on flights, and in case of unusual situation with booking of certain flights the program reports irregularities to the revenue management analyst. Revenue management analyst then takes certain corrective measures to maximize the revenue on the flight.

• Keywords: upravljanje kapacitetima zrakoplova; revenue management programi; revenue management analitičar; korektivne mjere
• Keywords (english): revenue management; revenue management computer programs; revenue management analyst; corrective measures
• Language: croatian
• URN:NBN: urn:nbn:hr:119:005080
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Air Traffic and Transport; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-11-21 11:07:52