Logistički operater, kao nositelj distribucijskih aktivnosti, svojim odlukama bitno pridonosi uspješnoj organizaciji transportne mreže i na taj način promovira transport u presudnog čimbenika prilikom ostvarivanja konkurentskih prednosti na tržištu prijevoznih kapaciteta. Optimiranje ruta na transportnoj mreži logističkog operatera, ogleda se u određivanju najpovoljnijih putova kojima se grupa vozila služi prilikom opskrbljivanja korisnika. Problem takvog optimiranja transportnih ruta, u literaturi je opisan kao problem usmjeravanja vozila, radi čijeg su rješavanja razvijene brojne metode i algoritmi. Navedeni problem je u ovome radu prikazan na realnom primjeru logističke tvrtke koja posluje u Republici Hrvatskoj. U tu svrhu, uz prikupljanje podataka, izvršena je analiza postojećeg stanja ruta odnosno postojeće transportne mreže, nakon čega je iznijet prijedlog elemenata optimiranja, da bi u konačnici bio omogućen prikaz njihovih očekivanih učinaka.

Logistics operator, as the carrier of distribution activities, significantly contribute to the successful organization of transportation networks, and so promote transport as a crucial factor in achieving competitive advantages on the transport capacity market. Routes optimization on the transportation network of the logistics operator, is reflected into determining the most suitable paths that a group of vehicles uses when they are serving the customers. In the literature, that transport routes optimizing problem is described as a vehicle routing problem, for which solution many methods and algorithms have been developed. The mentioned problem was in this paper presented on the realistic example of a logistics company in the Republic of Croatia. For that purpose, along with the data collection, an analysis of the existing routes shape was carried out, a suggestion with all optimizing elements was put forward and ultimately, expected effects were introduced and shown.