Analiza europskog tržišta zračnog prometa obzirom na poslovni model zračnog prijevoznika

undergraduate thesis

• Title (english): Analysis of the European Air Traffic Market according to Airline Business Model
• Author: Doris Trlin
• Mentor: Ružica Škurla Babić (mentor)
• Committee member: Andrija Vidović (predsjednik povjerenstva)
• Committee member: Matija Bračić (član povjerenstva)
• Committee member: Stanislav Pavlin (član povjerenstva)
• Granter: University of Zagreb; Faculty of Transport and Traffic Sciences; (Division of Transport); (Department of Air Transport); Zagreb
• Defense date and country: 2018-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Traffic and Transport Technology; Air Traffic

Abstract

Industrija zračnog prometa raste velikom brzinom kako u svijetu tako i na području Europe. Nakon liberalizacije tržišta zračni promet se izrazito mijenja što najviše utječe na zračne prijevoznike i njihov način poslovanja. Shodno drastičnim promjenama i stvaranju jedinstvenog tržišta Europske unije, na tržištu zračnog prometa, mogu se razlikovati različiti modeli poslovanja koji se svojim karakteristikama pokušavaju u što većoj mjeri prilagoditi putnicima. Na tržištu zračnog prometa javljaju se tradicionalni, niskotarifni, čarter i regionalni zračni prijevoznici, a posljednjih godina kombiniranjem karakteristika tradicionalnih i niskotarifnih prijevoznika razvija se novi model hibridnog zračnog prijevoznika koji polako ali sigurno osvaja tržište zračnog prometa. Ovom analizom europskog tržišta opisani su poslovni modeli koji trenutno djeluju na području Europe te je prikazano kretanje udjela poslovnih modela na temelju podataka za 2016., 2017. i 2018. godinu. Raznolikost tržišta nužna je za adekvatan razvoj zračnog prometa jer se samo tako mogu uslužiti svi korisnici i zadovoljiti sve njihove potrebe.

Abstract (english)

The air transport industry is growing at a high speed both across the world and in Europe. Following the liberalization of the air market, air traffic has changed significantly, which has the greatest impact on air carriers and their way of doing business. In view of the drastic changes and the creation of the European Union's single market in the air transport market, different business models can be distinguished which, with their characteristics, are trying to adapt to the greatest extent to passengers. In the air traffic market there are traditional, low-cost, charter and regional air carriers, and in the recent years, combined with the characteristics of the traditional and the low-cost carriers, a new model of a hybrid air carrier is developing, which slowly but surely conquers the air traffic market. This analysis of the European market describes business models currently operating in the European area and shows trends in business model share based on data for 2016, 2017 and 2018. Market diversity is necessary for the proper development of air traffic, because only in that way it can serve all users and meet all of their needs.

• Keywords: zračni prijevoznik; poslovni model; tradicionalni; niskotarifni; regionalni; čarter; hibridni
• Keywords (english): air carrier; business model; traditional; low-cost; regional; charter; hybrid
• Language: croatian
• URN:NBN: urn:nbn:hr:119:481464
• Study programme: Title: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport; Course: Air Traffic and Transport; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-09-21 11:30:44